Thursday, June 30, 2016

My Customer's Avatar

My customer avatar is that of a student just starting college. He or she is a freshman or person new to UF looking to buy books at a discounted price. This student is probably receiving financial aid and plans on or already has a student loan. This student wants to spend as little as possible on making sure they receive good quality used textbooks at a price cheaper than what the bookstore offers.

I am similar to my avatar in that I too am looking to spend as little as possible on purchasing books as possible and am constantly looking for the best deal on them. I don’t think this is a coincidence as being a student is probably what sparked this idea in the first place. 

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