1. Product/service
mix –
|
Water
for residents
|
Water
for Businesses
|
|
Gallons of water
|
Pump straight to business
|
|
Bottles of water
|
Barrels of water
|
2. Levels:
a. Gallons
of water
i. Core:
Clean water in a portable container
ii. Tangible:
safe water in a gallon
iii. Augmented:
delivered safely to nearby markets
b. Bottles
of water
i. Core:
Clean water in a smaller container
ii. Tangible:
clean mineral water
iii. Augmented:
delivered safely to nearby markets
c. Pump
straight to business
i. Core:
clean water for sodas and other necessities in business
ii. Tangible:
clean water pumped into local restaurant storage
iii. Augmented:
Delivered to any business in the local area
d. Barrels
of water
i. Core:
Clean water in a large storable barrel
ii. Tangible:
strong steel barrels full of clean and sanitary water
iii. Augmented:
Delivered to any business in the local area
3. Innovations:
a. Gallons
of water
i. Core:
Price competitive water, clean tasty water
ii. Tangible:
Different gallon containers that are more portable, different minerals in the
water
iii. Augmented:
Home delivery, local area pickup
b. Bottles
of water
i. Core:
price competitive bottles of water, clean tasty water
ii. Tangible:
Different flavors, different sizes of bottles
iii. Augmented:
Home delivery, local area pickup
c. Pump
straight to business
i. Core:
Reliable water, customer satisfaction
ii. Tangible:
Scheduled water deliveries, fast fill ups
iii. Augmented:
Business delivery, Safe water stamp
d. Barrels
of water
i. Core:
Reliable water, customer satisfaction
ii. Tangible:
Different materials of barrels, different barrel sizes
iii. Augmented:
Business delivery, Safe water stamp
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